Tools and inspiration.
Sometimes, I’m stuck. Have free times. Move in new directions. New ideas. This is the place where I put a few of my inspiration when I got a white space syndrome.
What is Creativity?
A simple definition is that creativity is the ability to imagine or invent something new. As we will see below, creativity is not the ability to create out of nothing (only God can do that), but the ability to generate new ideas by combining, changing, or reapplying existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, practical ideas that no one seems to have thought of yet.
Believe it or not, everyone has substantial creative ability. Just look at how creative children are. In adults, creativity has too often been suppressed through education, but it is still there and can be reawakened. Often all that’s needed to be creative is to make a commitment to creativity and to take the time for it.
Creativity is also an attitude: the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. We are socialized into accepting only a small number of permitted or normal things, like chocolate-covered strawberries, for example. The creative person realizes that there are other possibilities, like peanut butter and banana sandwiches, or chocolate-covered prunes.
Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very, very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better.
The creative person knows that there is always room for improvement.
The ideas factory
Scribble down a few ideas –even if it’s on the back of your napkin. It doesn’t matter how bad they are. This exercise kick-starts your imagination and even if 90% of your thoughts are terrible, what’s important is the 10% that are brilliant.
Creative coach Susan Fuller says people watching is also a good idea. Observe the people around you and take notes. Once you have scribbled down enough material, make up a story about them.
Music to your ears
According to Don Campbell. the author of best-selling book The Mozart Effect. listening to this classical maestro can unlock creative impulses. It might not inspire instant genius but compelling evidence by Campbell shows that Mozart’s music prepares the mind and body for learning and creativity.
Randomly select a word from a dictionary and try to incorporate ideas using that word. This concept is based on a simple but little-known truth that freedom inhibits creativity. The more restrictions you have, the better your mind will work.
What not to do
Don’t watch television. According to Jeffrey Baumgartner, a sculptor and creativity consultant, TV causes your brain to slowly trickle out of your ears and/or nose. Nice.
The Oblique Strategies (brian Eno / Peter Schidt)
“These cards evolved from our separate observations of the principles underlying what we are doing. Sometimes they were recognized in retrospect (intellect catching up with intuition), sometimes they were identified as they were happening, sometimes they were formulated. They can be used as a pack (a set of posibilities being continuously reviewed in the mind) or by drawing a single card from a shuffled pack when a dilemma occurs in a working situation. In this case the card is trusted even if it appropriateness is quite unclear. They are not final, as new ideas will present themselves, and others will become self-evident.”
A Handbook of Creative Thinking Techniques (Michael Michalko)
The Secrets of Creative Genius (Michael Michalko)
How to Stop Worrying and Start Living
(Dale Carnegie )
The Magic of Thinking Big
50 Ideas That Can Change Your Life
(Robert Anthony )
Six Thinking Hats
(Edward de Bono )
The Art of War
The Power of Positive Thinking
(Norman Vincent Peale’s)
Tough Times Never Last, Tough People Do.
(Robert H. Schuller’s)
Inspiration=ideas: A Creativity Sourcebook for Graphic Designers
Idea Index: Graphic Effects and Typographic Treatments
(Jim Krause )
Graphic Design: Inspirations and Innovations
(Diana Martin )
Creative Sparks: An Index of 150+ Concepts, Images and Exercises to Ignite Your Design Ingenuity
Visual Workout : Creativity Workbook
Big Book of New Design Ideas
(David E. Carter )
Graphic Idea Notebook
(Jan V. White)
Graphic Design Cookbook: Mix & Match Recipes for Faster, Better Layouts
(L. & Meckler, W. R. Koren)